Lagos State Signage And Advertising Agency Law 2006 PdfBy Arnoldo H. In and pdf 21.04.2021 at 23:30 7 min read
File Name: lagos state signage and advertising agency law 2006 .zip
- LAGOS STATE STRUCTURES FOR SIGNAGE AND ADVERTISEMENT AGENCY LAW
- Lagos State Signage and Advertisement Agency (LASAA)
- LASAA Remains Only Regulatory Agency For Billboards And Signages In Lagos
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LAGOS STATE STRUCTURES FOR SIGNAGE AND ADVERTISEMENT AGENCY LAW
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WordPress Shortcode. Published in: Education. Full Name Comment goes here. Are you sure you want to Yes No. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. Evolution of outdoor advertising in Nigeria 1.
Global Overview Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience viewers, readers or listeners; sometimes a specific group to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
This type of work belongs to a category called affective labor Wayne et al. Long before America was colonized, commerce flourished in the Old World where various methods were used to promote trade. Notice boards placed outside houses indicated what could be had within.
Wine cellars gave free samples in the streets. And actors paraded in the streets attempting to entice onlookers into theatres. The idea of commerce is very old indeed, and the means of inducing others into exchange relationships was not far behind in its development.
Advertising and Society Review As we have seen, an advertisement can be very simple, and simple advertising, eg for events, has been around for as long as people have been trying to make money out of attracting a wider public. Posters announcing an event were probably the first form of advertising, and these date back to gladiatorial contests in Ancient Rome.
The first advertisements, however, which fit our full definition of advertising ie paid for, occupying space in a media form appear in newspapers in the seventeenth century. These tended to be straightforward statements of fact, without any fancy typesetting or illustrations, and were often indistinguishable from the news stories around them.
As the eighteenth century wore on, the Industrial Revolution gathered pace, and consumer goods became more sophisticated, manufacturers began to recognize that they needed to create a need for their products. Many items were new to consumers, or were new variations. Josiah Wedgewood, who manufactured pottery in England in the second half of the seventeenth century, was particularly good at creating new markets for his wares through advertising.
He brought cups and plates into the budget and households of middle class families - a much larger market than the wealthy aristocratic households who had previously been the only purchasers of dinner sets. The nineteenth century saw the skills of the advertiser come to the forefront, as ads began to mix images and words, and adopt the techniques of language and layout that we are familiar with today.
With the proliferation of goods and services in this century, it became recognised that advertising was an important part of business, and should be dealt with by experts in the field. Most of the advertising agencies that dominate the global markets today were founded in the latter part of the nineteenth century. During the early part of the twentieth century, governments began to recognise the power of advertising to get their message across to their 'consumers' ie their citizens.
This was particularly apparent during the First World War, when advertising was used to enlist soldiers and enforce government policies.
Henry Townsend's Newspaper called Iwe Iroyin in This particular newspaper carried advertisements on births and other social events. However, professional advertising is often said to have started in with the birth of West African Publicity Limited. In the 's new advertising agencies emerged. The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation NBC where he only television stations that operated in the four regions of East, West, North and later Midwest.
With the increase in practitioners, an agency regulatory body had to be formed to standardize their practices. A meeting of the agencies held at Ebute Metta, Lagos in was to metamorphose into Association of Advertising Practitioners of Nigeria AAPN with the objective of protecting practitioners against unfavorable business.
In the 's the sector came alive, it began to expand beyond advertising as full services public 3. Also the era witnessed the mad rush of foreign affiliations.
While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among. Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice.
Affiliations also avails them of technical knowhow in the areas of creativity and training. The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaigns the regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry.
Of note is professionalizing the practice to ensure that quacks are reduced if not flushed out completely. Again measures are adopted to ensure practitioners operate within set advertising standards. The company was set up to cater for the marketing activities of UAC in both Nigeria and other West African countries as at that time. Then headed by expatriates, the companies were to enjoy a monopoly for a long time. In the 50s, other sizes of structures like 8 sheets, 1b sheet and 4.
The history of outdoor is the history of advertising in Nigeria. What has evolved into advertising practice today started formerly around with the establishment of a UAC subsidiary known as the West African Publicity, whose major activity was producing outdoor advertising for UK companies based in Nigeria.
The business has since grown over the years to become a multibillion naira outfit Tirmizi et al. In all billboards on railway property was landed to MRS Freemont. Railways having set up an outdoor advertising department in In July , Messrs J. K based outdoor advertising company and Mr. A year later Afromedia Nigeria limited was registered precisely on the 28th October, West Africa publicity which was the first outdoor changed its name to Lintas Nigeria limited with the new management staff in Afromedia limited Mr.
Outdoor started in earnest and then the first 40 sheet was erected at the junction of Apapa road and denfor street with number LA 1 and a 16 sheet board was erected on the wall of 4 custom sheet corner of phoenix lane numbered LA2. The Manager called M. Redman brought in Afromedia in about Kelly of Afromedia commission media research, which result gave credence to the posters medium in Nigeria in terms of coverage during the same period.
Kelly spear-headed the development of outdoor industry by bringing clients that patronized outdoor intensively together to form an associate with the outdoors companies Afromedia and Railways with name as Outdoors Advertising Contractors of Nigeria OACAN.
The first posters printing in Nigeria was done in , by Afromedia. The company was late sold to the 5. During the period, new outdoors advertisement structures were introduced. Outdoors is the oldest advertising medium in Nigeria, though the print media was few years ahead of outdoors. Outdoor advertising however has witnessed its challenges over the years and in what looked like the major steps to address the problem facing the outdoor sub-sector of the advertising industry, stakeholders in the industry, including government, practitioners and advertisers have identify areas of conflict between practitioners and regulatory agencies.
Among other things, there is a reviewed that outdoor advertising practice and regulatory environment in the country and charted the way forward for a thriving and mutually rewarding outdoor advertising industry.
Despite the challenges faced by the sector, there are over outdoor firms still existing in the market, managing over 21, boards, pan-Nigeria Latif and Abideen, The first act of billboard demolition took place during the Raji Rasaki military regime.
This action marked the beginning of billboard extermination in the country. In , there was massive demolition of billboards in Abuja. The exercise was aimed at sanitising the Federal Capital Territory FCT , but the resultant effect was the agony it caused some outdoor agencies, some even filed for bankruptcy. Today, out of home outdoor advertising has gone beyond rusty poles signage in Nigeria. The major turnaround featured segmented scrolling billboards, unipoles, ultra waves, crossway billboards gantries backlit, Hexa signs and the latest of them is the light emitting diodes LED screen billboards.
These evolutionary billboards designs are meant to make the outdoor 6. These latest electronically controlled billboards could be managed from the agencies office without any stress.
Another advantage and a delight to clients is that it could also be monitored by the clients from their offices removing the hassle of going to spy on a billboards post for monitoring. Just like other digital innovations, this one also comes with accuracy, ease, speed and trend. This new technology provides aerial beautification Saleem et al.
Lagos State Signage and Advertisement Agency (LASAA)
Embed Size px x x x x With the vision to be 'an international leader in signage control, outdoor advertising regulation and civic beautification', LASAA hit the ground running. The arbitrary deployment of billboards and posters in the city of Lagos was brought to a halt, heralding a sea-change in the outdoor advertising industry. The Agency's commitment to improving aesthetics and safety in the sector led to new measures to rid Lagos of practices anathema to modern development. Old billboards gave way to daring and artistic ones; Iconics, LEDs and Water Advertising blended aesthetics with creativity to present an entirely new streetscape and skyline.
The hidden truth about advertising is that it has taken a different dimension since the beginning of the 21 st century. Traditional means of advertising were usually limited to print media, radio and television ads; these were the primary sources of advertising. Companies placed ads in community papers, local radio stations etc. In as much there is the liberty to advertise, it is paramount to note that there are also legal issues surrounding advertising of products in Nigeria. The paper explores the importance of advertisement as a whole and reviews the legal and regulatory aspects of advertisement in Nigeria. Although there are different sectors which generally make use of adverts such as the telecoms sector, financial services industry etc.
LASAA Remains Only Regulatory Agency For Billboards And Signages In Lagos
The Lagos State Signage and Advertisement Agency as established by the Lagos State Structures for Signage and Advertisement Agency Law, and the Amendment thereto is responsible for regulating and controlling outdoor advertising and signage displays in Lagos State. We are a Government Agency set to re-define the signage and outdoor advertising industry through effective signage and outdoor advertisement regulation and civic beautification. We are responsible for the management, regulation and control of the signage and outdoor advertising environment in Lagos State. By implication, we are responsible for managing all forms of signage and outdoor branding opportunities in the state.
So before putting up that sign announcing your business, make sure you get the relevant LASAA authorisation.
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